Upcoming Events

• Biobased Product Marketing - Developing a Go-To Market Approach
  June 06, 2012 (9:30 am - 3:30 pm)
• Essentials of Small Business Computing Office Productivity
  June 12, 2012 (8:00 am - 9:30 am)
• Agribusiness Forum Breakfast June 2012
  July 22, 2012 (7:30 am - 9:00 am)

Featured Events

Biobased Product Marketing

Developing a Go-To-Market Approach

Wednesday, June 6, 2012 9 a.m. - 4 p.m.

Program Objectives
• Identify and review market opportunities to grow your business with biobased products
• Review the Biopreferred registration process
• Evaluate internal strengths, weaknesses and external opportunities and threats
• Review the buying process common to local and state governments and institutions
• Review the steps to construct an actionable marketing plan

Intended Outcomes
• To understand market segments within local and state government entities
• To know the potential barriers, and needed resources for market possibilities
• To understand the value elements that influence purchase decisions
• Determine appropriate strategies and tactics to reach target markets with biobased products

Where:
JumpStart
6701 Carnegie Ave., Ste. 100
Cleveland, Ohio 44103