Upcoming Events
- Biobased Product Marketing - Developing a Go-To Market Approach
June 06, 2012 (9:30 am - 3:30 pm) - Essentials of Small Business Computing Telecommunications
June 12, 2012 (8:00 am - 9:30 am) - Agribusiness Forum Breakfast June 2012
June 22, 2012 (7:30 am - 9:00 am) - caffeinated ideas June 2012
June 22, 2012 (10:00 am - 11:00 am)
Featured Events
Biobased Product Marketing
Developing a Go-To-Market Approach
Wednesday, June 6, 2012 9 a.m. - 4 p.m.
About the ProgramThe Biobased Product Marketing Workshop will provide an overview to develop a marketing plan that supports efforts in marketing/selling biobased products to federal, state and local governments.
Program Objectives
• Identify and review market opportunities to grow your business with biobased products
• Review the Biopreferred registration process
• Evaluate internal strengths, weaknesses and external opportunities and threats
• Review the buying process common to local and state governments and institutions
• Review the steps to construct an actionable marketing plan
Intended Outcomes
• To understand market segments within local and state government entities
• To know the potential barriers, and needed resources for market possibilities
• To understand the value elements that influence purchase decisions
• Determine appropriate strategies and tactics to reach target markets with biobased products
Where:
JumpStart
6701 Carnegie Ave., Ste. 100
Cleveland, Ohio 44103
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The Ohio International Trade Assistance Center
•U.S. Export Assistance Center, U.S. Commercial Services Division www.export.gov If you are interested in counseling assistance, please share some information about your company with us so that we may better assist you. You may fax the information to 419-525-3492 or you may contact us directly to schedule an appointment. Thank you! For information about OhioITAC events please see the events calendar to the left "Braintree ITAC client lands large order to Abu Dhabi" Contact Information: International Trade Assistance Center Kent State University at Tuscarawas330 University Drive N.E. New Philadelphia, OH 44663-9403 tel. 330 308-7521 fax 330 308-7552 This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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